Doe Deere Really Knows What She’s Doing With Lime Crime Cosmetics

“I listen to my employees, my customers, even people who don’t like me – there’s always something to learn if you’re just willing to open up your ears and mind.” This inspiring quote comes from who the world calls the “Unicorn Queen” of colors, Doe Deere. This lovely young lady is the CEO and founder of Lime Crime Cosmetics, a makeup brand that is so fantastical, bright, and colorful that it looks like something straight out of a fantasy movie full of fairies, elves, and, of course, unicorns. At Lime Crime Cosmetics, they break the norm and do beauty uniquely. Their main objective is to create commodities that bring you to a whimsical land that you may have only thought was possible in books and movies. At Lime Crime Cosmetics, you can try out any color you can imagine and stand out from the crowd anywhere you go. From their liquid matte lipsticks, to their Diamond Crushers, to even their famous unicorn hair, with Lime Crime Cosmetics, you can look and feel like that fairy, elf, vampire, or even unicorn from any of your favorite fantasy novels or movies.

The CEO of Lime Crime Cosmetics, Doe Deere, was born in Russia. She grew up in New York City where fashion design caught her interests and motivated her to learn more about it. She excelled and soon became one of the very first women to build up and get started a lucrative cosmetic online company in the year of 2008. Doe now has settled down in the city of Los Angeles, California making it her home and the home of her business Lime Crime Cosmetics where they have been, and still are, creating bold, beautiful, cruelty-free, vegan, and accredited makeup and hair products.

Doe Deere began her business as an online clothing store, designing her own clothes. During this time, Doe began to have ideas of makeup that she believed would go well with the clothes she was creating, but she could never seem to find the exact cosmetics she was looking for. Once she discovered that no one had really come up with the makeup ideas she had, she decided to make her ideas come to life. Always being in love with both makeup and fairy tales, Doe put them together and, voila! Lime Crime Cosmetics was born. For about ten years now, the Lime Crime brand has been going strong, and it’s not showing any signs of slowing down.

http://www.doedeere.com/

The Unicorn of Makeup, Doe Deere

Doe Deere is the creator and CEO of Lime Crime, an LA based beauty line that offers fantasy-themed makeup and hair dye that is vegan and cruelty free. The makeup is brightly colored, quirky and fun, and the hair dyes are vibrant shades with magical names. She launched her online makeup company in 2008 and was quite successful. But she didn’t start out in the makeup business.

Doe Deere came to the United States from Russia, and studied at the Fashion Institute of Technology in New York. She had originally planned to go into clothing design, and in 2004, launched Lime Crime on eBay. It began to make steady sales in just one year. She was content with her work, but realized that she couldn’t find colorful makeup to accentuate her clothing. She wanted bright and bold colors that just weren’t available. So, in 2008, she decided to make her own. From the moment Doe Deere began creating the makeup she envisioned, she knew she had found her niche.

She knew that in the makeup business, one has to carve a style and a brand out for themselves. Her favorite things have always been makeup and fairytales, so she married them together. The name Lime Crime comes from her love of fairy tales. She loved the silly rhymes and words in the stories. So when the time came to name her business, she played around with fun combinations until she found it. Lime Crime’s mascot is a unicorn, indicating the rarity of her magical creations and the company’s kindness to animals. On her website you can find shockingly blue hair color called Anime and glittery fairy-green lipgloss named Meadow, to add the element of fantasy and fun to your style. Their newest line is called Alchemy, which includes colorful potion inspired colors like toxic green and swirly purples.

Doe Deere is not just creative and talented, but a clever entrepreneur. When her makeup line was launched in 2008, she started to post makeup tutorials for her products. Her luminous colors and whimsical flair brought customers right to her. She also hosted contests and interacted with her audience on her blog. Thanks to these efforts over the years, Lime Crime’s Instagram now has over 3 million followers. She is inspired by Generation Z, and hopes to inspire them with her fairytale colors and magical products.

Ever since the beginning, Doe Deere has been passionate about animal safety in the makeup business. She wants her products to be safe for human skin and free from animal cruelty. For Doe, her greatest achievement with Lime Crime was the day she could finally donate to charity from the profits of her makeup line. Now Lime Crime donates to six different foundations, including the Bideawee Animal Shelter and HOLA for Kids in LA. Doe Deere claims that she’s created the best job in the world, and everyone who buys and uses her bright candy colored cosmetics would have to agree.

 

Follow Doe Deere on Instagram.