“I listen to my employees, my customers, even people who don’t like me – there’s always something to learn if you’re just willing to open up your ears and mind.” This inspiring quote comes from who the world calls the “Unicorn Queen” of colors, Doe Deere. This lovely young lady is the CEO and founder of Lime Crime Cosmetics, a makeup brand that is so fantastical, bright, and colorful that it looks like something straight out of a fantasy movie full of fairies, elves, and, of course, unicorns. At Lime Crime Cosmetics, they break the norm and do beauty uniquely. Their main objective is to create commodities that bring you to a whimsical land that you may have only thought was possible in books and movies. At Lime Crime Cosmetics, you can try out any color you can imagine and stand out from the crowd anywhere you go. From their liquid matte lipsticks, to their Diamond Crushers, to even their famous unicorn hair, with Lime Crime Cosmetics, you can look and feel like that fairy, elf, vampire, or even unicorn from any of your favorite fantasy novels or movies.
The CEO of Lime Crime Cosmetics, Doe Deere, was born in Russia. She grew up in New York City where fashion design caught her interests and motivated her to learn more about it. She excelled and soon became one of the very first women to build up and get started a lucrative cosmetic online company in the year of 2008. Doe now has settled down in the city of Los Angeles, California making it her home and the home of her business Lime Crime Cosmetics where they have been, and still are, creating bold, beautiful, cruelty-free, vegan, and accredited makeup and hair products.
Doe Deere began her business as an online clothing store, designing her own clothes. During this time, Doe began to have ideas of makeup that she believed would go well with the clothes she was creating, but she could never seem to find the exact cosmetics she was looking for. Once she discovered that no one had really come up with the makeup ideas she had, she decided to make her ideas come to life. Always being in love with both makeup and fairy tales, Doe put them together and, voila! Lime Crime Cosmetics was born. For about ten years now, the Lime Crime brand has been going strong, and it’s not showing any signs of slowing down.