JHSF Participações is a real estate holding company and leader in the Brazilian high-end sector. JHSF was founded in 1972 and is currently a publicly traded company. Since its inception, their real estate project resulted in the development of over 6 million square meters. In 2017, they company had a market value of about R$1.20 billion.
They play a significant role in residential and commercial incorporation, as well as the development of shopping centers and high end hotels (which are also under the company’s administration), and the development of an international business airport. The company has four business units: Airport, Fasano Hotel & Restaurants, Incorporation, and Shopping Center. In 2009, the company ventured into retail, and signed exclusive agreements with Jimmy Choo, Pucci, and Hermes. Later on, in 2012, JHSF partnered up with Valentino, and lunched the stores Valentino and RED Valentino in Brazil.
JHSF’s current chairman is José Auriemo Neto, who also serves as the company’s Chief Executive. He oversees the company’s interests in hotels, office buildings and public developments. The company’s large portfolio is also managed by Auriemo Neto, in particular, their shopping and retail portfolio, which contains the shopping complex Cidade Jardim in São Paulo, as well as the shopping centers Bela Vista in Salvador, Metrô Tucuruv and Manaus’ Ponta Negra. Two more developments are currently under construction in the São Paulo district.
Auriemo Neto attended São Paulo’s FAAP (Fundação Armando Álvares Penteado) Univeristy, and has been working for JSHF since 1993. In 1998, he secured the rights and oversaw the successful development of Shopping Santa Cruz, the group’s first shopping destination.
JHSF is famous for its ability to indentify new opportunities wherever it operates. Some of the qualities that helped the company prosper throughout its 46 years run on the real estate market are their daring nature and the ability to innovate and present sustainable solutions for their projects. Besides operating in the Brazilian market in places like São Paulo, Manaus, and Salvador, the company is also present in other countries, such as Uruguay, in Punta del Este, and the United States, in both Miami and New York.