Bumble Founder And CEO Whitney Wolfe Herd Empowers Women

Whitney Wolfe Herd is Bumble’s founder and CEO. The dating app is among the fastest growing in the country. Part of the reason for Bumble’s success is that the dating app empowers women. On the app, women initiate the conversation and then the men can respond. This new dynamic is why Bumble has more than 22 million registered users and is growing by 70% each year. Bumble made about $100 million in 2017 and should double that in 2018. The company has reportedly turned down a Match Group buyout offer of between $450 million and $1 billion. Not bad for a company the now 28 year old started only three years ago and more

A native of Salt Lake City, Utah, Whitney Wolfe Herd is a graduate of Dallas, Texas based Southern Methodist University. Bumble’s headquarters is in Austin, Texas. Passionate and energetic, Whitney Wolfe Herd has a natural talent for branding and marketing. With a $10 million investment from Audrey Andreev, the founder of Badoo, the largest online dating network in the world, Whitney Wolfe Herd launched the Bumble app in December, 2014. Within a month, it had over 100,000 downloads. Drawing on Badoo’s infrastructure, capital and resources and Andreev’s know-how, Bumble quickly developed the sophisticated technology they needed to succeed.

Whitney Wolfe Herd is very much into female empowerment. Bumble has about 70 employees and all the top positions, and 85% of all the jobs, are held by women. There are neon signs and posters around the Bumble offices with sayings like ‘Be the CEO Your Parents Always Wanted You to Marry‘. Giving women control of the initial contact on the dating app has made it a big hit. Plus, taking actions like banning shirtless mirror selfies gives the app a more polite and walled-off feel. When Bumble members said they also wanted career help and friendship, Whitney Wolfe Herd launched BFF, an offshoot of Bumble which is focused on developing platonic connections between women.

Not only did Forbes recently name Whitney Wolfe Herd to their prestigious 30 under 30 list, her personal life is going great as well. A few years ago she met Michael Herd, a Texas restaurateur and oil and gas company heir, while vacationing in Aspen, Colorado. He proposed while the two were horseback riding on his family’s ranch and they recently got married in Southern Italy overlooking a breathtaking seascape and the village of Positano.

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